by etodadmin | Feb 29, 2016 | Social Media
Almost 90% of businesses say that video is now part of their social media mix, but succeeding at this relatively new form of online marketing comes with its own set of challenges. Paying attention to these 3 key areas will help you create videos that engage your...
by etodadmin | Feb 17, 2016 | Social Media
With the number of social media users now at 1.82 billion worldwide, it goes without saying that maintaining an active presence on the most popular networks is an essential component of your hotel’s marketing plan. But how can you communicate your message and...
by etodadmin | Dec 15, 2015 | Social Media
Are your hotel’s videos falling flat on YouTube? Optimising your content to take advantage of the site’s algorithm will ensure your videos get seen by more of your guests. In today’s blog, we’ll look at 5 ways you can rank higher in YouTube...
by etodadmin | Nov 20, 2015 | Social Media
If you want to increase Likes and shares and get noticed in your guests’ social newsfeeds, you need to create plenty of fresh and engaging content on a regular basis. But running powerfully effective social content campaigns needn’t take a huge toll on...
by etodadmin | Sep 10, 2015 | Social Media
Image-based posts are some of the best performing types of content when it comes to driving likes, comments, shares and click-throughs on Facebook. Are your resort’s image posts performing as well as you’d like? Maximising engagement for the pictures you...
by etodadmin | Aug 25, 2015 | Social Media
Are you trying to boost your hotel’s Facebook engagement rates? If so, you’ll need to get familiar with Facebook Audience Insights. The tool offers a treasure trove of demographic information and other data which will help you tailor your content for your...
