by etodadmin | May 4, 2017 | Social Media
Increasing the amount of time guests spend watching your hotel’s YouTube videos not only ensures that more of your content gets viewed, it helps it get discovered by an even wider audience. Following a 2012 algorithm update, watch time or “audience...
by etodadmin | Mar 29, 2017 | Social Media
Social media has been a core component of every brand’s online strategy for years now, but as the world of networks and apps continues to evolve, competition for your audience’s attention is fierce. In a bid to get noticed, many marketers are striving to...
by etodadmin | Mar 1, 2017 | Social Media
Striving for new ways to retarget your guests on Facebook? The social media platform has recently made some changes to its Custom Audiences tool to help you get even more refined with your Facebook advertising. Thanks to the update, you can now choose to target...
by etodadmin | Oct 19, 2016 | Social Media
It’s approaching the end of October, which means Christmas will soon be snapping at our heels. As marketers, that means it’s time to at least start to spare a thought towards this year’s holiday campaigns. Social media offers a fantastic opportunity...
by etodadmin | Oct 13, 2016 | Social Media
Social media marketing is about promoting your brand and getting word out there about your hotel, but it’s also about nurturing your audience. With the right care and management, your social audience will grow bigger and stronger and start to do some of your...
by etodadmin | Sep 28, 2016 | Social Media
If you want to market effectively, you’ve got to know who you’re marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform and improve your social media efforts. It’s free to use and easy...
