by etodadmin | Sep 6, 2018 | Social Media
Following a spate of concerns about privacy and data protection, it’s safe to say Facebook has suffered a blow to public trust in recent months. In response to a string of bad headlines, the social network is once again marking their dedication to improving user...
by etodadmin | Aug 16, 2018 | Social Media
Social media is rapidly changing. Twitter is losing users, Instagram is trying out longer-form video content, and changes to the Facebook newsfeed have made it more difficult for brands to reach their audience organically on the platform. These changes inevitably mean...
by etodadmin | Jun 22, 2018 | Social Media
What is your hotel’s digital reputation? Online reputation management (ORM) is all about proactively influencing the information people find about your business online by using strategies to hide unflattering content further down the SERPs by ranking more...
by etodadmin | May 28, 2018 | Social Media
Social media is constantly evolving, and it’s crucial that your hotel’s marketing campaigns keep up or else risk falling flat. No matter what kind of technology you have in place, if the content you create isn’t resonating with your guests...
by etodadmin | May 14, 2018 | Social Media
Facebook custom audiences allow you to target groups of people who have visited your hotel’s website and performed (or not performed) certain actions while browsing it. It’s a great tool for reaching out to people who are interested in your property, but...
by etodadmin | Apr 6, 2018 | Social Media
Following a string of recent moves that amp up its presence in the travel sphere, Facebook has recently launched Trip Consideration, a new advertising tool designed to help hotel and travel brands reach consumers at the early stages of the holiday planning process....
