by etodadmin | Sep 24, 2014 | Search Engine Marketing
Images and video have appeared in search results for some time now, but often, rich media of this type is very much an afterthought when it comes to search engine optimisation. Although optimising text content is integral to any successful SEO strategy, paying...
by etodadmin | Sep 11, 2014 | Search Engine Marketing
Google Analytics is one of the best tools out there for getting to grips with your website metrics, but if you haven’t set it up correctly, all you’ll achieve is inaccurate data and incorrect conclusions about how your organic traffic converts. Here are 5...
by etodadmin | Aug 6, 2014 | Search Engine Marketing
Successful SEO is about much more than keyword rankings. If you want your resort’s website to survive algorithm changes, avoid Google penalties, and get noticed on a web saturated with content, here are 5 critical SEO mistakes you need to avoid. 1) Ignoring...
by etodadmin | Aug 5, 2014 | Search Engine Marketing
Who needs Google? Well, we all do. Ranking for important keywords is an undeniably powerful way to get your resort’s name in front of your guests and drive streams of relevant traffic back to your website ready to make a booking. But with Google constantly...
by etodadmin | Jun 18, 2014 | Search Engine Marketing
From social media to blogging and email marketing, there are so many strategies available to improve your resort’s online visibility that it’s easy to overlook one of the oldest, yet most effective. After all, link building is dead, isn’t it? The...
by etodadmin | Jun 18, 2014 | Search Engine Marketing
There’s no doubt about it: if you want to climb the search results, capture valuable relevant traffic and send it to your resort’s website, you have a lot of work to put in. You need to design a strong SEO strategy, implement it successfully into your...
