by etodadmin | Jan 27, 2016 | Search Engine Marketing
Whatever other marketing tactics come and go in the coming 12 months, SEO is here to stay. Recent stats show that an average of 12 billion online searches are made every month, and that’s just in the US. With so many people using Google and other search engines...
by etodadmin | Sep 2, 2015 | Search Engine Marketing
Search engines have come a long way since the early days of the internet, which means search marketers have had to change their game plans quite drastically in their attempts to master them. Keywords remain important, but you’ll need to do far more than just...
by etodadmin | Mar 3, 2015 | Search Engine Marketing
SEO has come a long way. Following the Hummingbird algorithm update of 2013, Google has been placing less value on keyword matching, focusing instead on context, uniqueness and quality in an attempt to serve up the most relevant results for its users. So what does...
by etodadmin | Jan 16, 2015 | Search Engine Marketing
Creating an effective SEO campaign is an ongoing commitment – you should be continuingly revisiting your strategies to ensure your site ranks highly in the SERPs and gets clicked-on by your guests. Now that the New Year celebrations are over, why not take time...
by etodadmin | Oct 22, 2014 | Search Engine Marketing
In a recent blog post we took a look at some of the most important on-page SEO elements and how often they need to be updated to keep your website ranking highly and bringing in lots of organic search traffic. It’s now time to turn our attention to the off-page...
by etodadmin | Oct 16, 2014 | Search Engine Marketing
Perfecting your SEO strategy is not a one-off task; it’s an ongoing commitment. After all, Google is reported to make more than 500 algorithm tweaks annually, many of which have the potential to impact your website’s ranking, the amount of organic traffic...
