by etodadmin | Feb 22, 2017 | Search Engine Marketing
With the huge emphasis that has been placed on content production in recent years, competition for travel consumers’ attention online has never been fiercer. A high quality and strategic SEO campaign is therefore essential if you want to be the best answer to...
by etodadmin | Feb 3, 2017 | Search Engine Marketing
It’s a debate that rages on and on, and not least when it comes to online travel marketing: is search engine optimisation still relevant, or is it a dying practice? Well I can confirm, SEO is alive and well – in fact, organic search consistently generates...
by etodadmin | Oct 20, 2016 | Search Engine Marketing
Choosing the right words to rank for can make or break the success of your hotel’s PPC campaigns. By taking time to conduct research into the market’s demand for certain keywords and phrases, you can identify the words to target to reach more of your...
by etodadmin | Jul 4, 2016 | Search Engine Marketing
93% of all online experiences begin with a query typed into a search engine. SEO is all about helping Google and the other search engines understand how your website is likely to be a relevant and helpful source of information for these queries. Appearing on the first...
by etodadmin | Jun 24, 2016 | Search Engine Marketing
SEO is constantly evolving. New Google algorithms, insights and best practices emerge on a regular basis and it’s essential to keep on top of these changes if you want to beat your competition and get found in the search results by your guests. Here are 4...
by etodadmin | May 27, 2016 | Search Engine Marketing
Driving a steady flow of relevant traffic to your hotel website is integral to the success of your entire digital marketing campaign. If you don’t have online travellers landing on your website, it’s impossible to convert them into bookings and loyal,...
