by etodadmin | Feb 1, 2018 | Search Engine Marketing
Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an emphasis on creating the best possible user experience, and video content has...
by etodadmin | Nov 17, 2017 | Search Engine Marketing
As any online marketer will tell you, SEO is an increasingly complex art to master. Not only are there more than 200 different factors which make up Google’s algorithm, the search landscape is constantly shifting, and each shift brings with it a new set of best...
by etodadmin | Oct 9, 2017 | Search Engine Marketing
In the struggle to keep up with the constantly evolving digital marketing landscape, it’s all too easy to lose sight of basic SEO practices we should all be using to get discovered by the right audience online. Although every new algorithm update inevitably...
by etodadmin | Aug 25, 2017 | Search Engine Marketing
With the explosion of content marketing in recent years, the competition to get your hotel noticed by your guests online is fiercer than ever. Unfortunately, there’s no quick fix to SEO. But with a little patience, dedication and commitment to these best...
by etodadmin | Aug 10, 2017 | Search Engine Marketing
Despite the evolution of the search landscape in recent years, using white hat tactics to build high quality links remains an important touchstone of good SEO. It’s simple: however great your content and on-page SEO techniques, you need relevant, authoritative...
by etodadmin | Apr 26, 2017 | Search Engine Marketing
Responsible for delivering holiday planning travellers directly to your website, SEO is one of the most important components of your hotel’s online strategy. Unfortunately, it’s also one of the most difficult areas to master, with hundreds of Google...
