by etodadmin | Nov 2, 2018 | Search Engine Marketing
Despite the “content is king” mantra we’re all sick of by now, SEO remains one of the most crucial factors when it comes to making sure your website ranks highly in the Google SERPs and gets clicked on by your guests. But with the digital landscape...
by etodadmin | Oct 19, 2018 | Search Engine Marketing
Incorporating videos into your marketing mix is no longer an afterthought – it’s a necessity. But as with every other form of content marketing, it’s not enough to simply create high quality videos, you’ve got to stick to a range of best...
by etodadmin | Aug 24, 2018 | Search Engine Marketing
With the competition for organic traffic tougher than ever, what kind of risks are you willing to take to secure your hotel’s website a better position in the SERPs? For marketers, the temptation to disregard search engine guidelines and draw on black or gray...
by etodadmin | Jun 8, 2018 | Search Engine Marketing
Most hotel marketers are aware by now that producing high quality content on a regular basis plays an integral role in getting noticed by the right people online. But without the right research to inform and shape that content, creating blog posts can feel like taking...
by etodadmin | Feb 23, 2018 | Search Engine Marketing
It has been a debate in digital marketing for a while now: do social signals impact search ranking? While the jury is still out for many on the issue, Google’s Matt Cutts has said that a brand’s social presence is part of the overall mix of search ranking...
by etodadmin | Feb 16, 2018 | Search Engine Marketing
We’re all familiar with the stats by now: 75% of Google users won’t bother to scroll past the first page of the SERPs, securing that elusive number one ranking spot will get you almost 33% of the clicks. Basically, getting to the first page of search...
