by etodadmin | Oct 16, 2012 | Search Engine Marketing
Meta tags are html codes that contain your pages’ metadata. They are meant to convey additional data for use by web browsers, search engines, and the like. They are the insider information, so to speak. One of its’ elements is the keyword attribute. A...
by etodadmin | Jul 9, 2012 | Search Engine Marketing
Google dominates 87.6% of the search engine market share worldwide, so it goes it without saying that optimising your resort’s website to rank highly in Google search results is essential. And where better to find out how to improve your ranking than from the...
by etodadmin | Jun 13, 2012 | Search Engine Marketing
Appearing in local search results is pretty essential to the success of your resort’s internet marketing campaign. While there’s been lots written about the importance of Google Place pages and local web content when it comes to boosting your local search...
by etodadmin | Apr 4, 2012 | Search Engine Marketing
Recent research released by Google has demonstrated that even when a brand ranks highly in organic search, they can effectively double their number of clicks by investing in an accompanying advert. The findings follow on from a report from the search...
by etodadmin | Mar 7, 2012 | Search Engine Marketing
Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up.A general reliance on an old and outdated SEO process may be causing hotel brands to overlook several crucial strategies which are fundamental not just to the success...
by etodadmin | Feb 6, 2012 | Search Engine Marketing
TripAdvisor have announced the launch of an analytics tool to help hotels stay on top of their internet marketing game. The new Management Dashboard service provides a detailed breakdown of individual property’s performance and reputation on TripAdvisor,...
