Apple Watch Unveiled

Apple Watch Unveiled

The Apple Watch was unveiled in a live event in California last week, alongside a preview of the iPhone 6 and 6 Plus. Set to go on sale early next year, the highly anticipated product is Apple’s first all-new design since the original iPad in 2010. It is also...
Google Pigeon Set To Overhaul Local Search

Google Pigeon Set To Overhaul Local Search

At the end of July, Google introduced a major change to its local search algorithm, informally nicknamed ‘Pigeon.’ The update is designed to improve local search results by integrating them more closely with traditional search features and ranking signals....
How Will Google Glass Change Online Marketing?

How Will Google Glass Change Online Marketing?

Google’s innovative and controversial new product Google Glass will be made available to the public later this year. With the launch date imminent, it’s time to start thinking about how such technology will impact the way consumers search for and interact...
Expedia Penalised Over Possible Paid Link Scheme

Expedia Penalised Over Possible Paid Link Scheme

Speculation is rife that Expedia has been penalised by Google, losing an estimated 25% in its search visibility. It is thought that the search giant has come down hard on the major travel website thanks to evidence the company was using a paid links scheme to rank...
3 Steps to Hummingbird Success

3 Steps to Hummingbird Success

Back in September, Google unveiled Hummingbird, an algorithm adjustment which overhauled the way search results are ranked and sent waves across the marketing world. Around 90% of search inquiries are affected by the change, which moved the focus away from keywords...