by etodadmin | Oct 16, 2014 | Email Marketing
Your guests might be stocking up on sweets for trick-or-treaters, but it’s time for you to think slightly further ahead and start strategising your resort’s Christmas email campaigns. Email continues to be one of the most effective ways to reach your...
by etodadmin | Jun 11, 2014 | Email Marketing
Email remains one of the very best ways to reach your guests online. But that’s only if you’re reaching people that actually want to hear from you. Low quality, outdated contact lists will seriously hamper your online marketing campaign, so if you...
by etodadmin | May 29, 2014 | Email Marketing
With most people receiving around 81 emails a day, the average inbox is a pretty crowded place. Sending out highly targeted, carefully crafted messages that offer real value to your guests is essential if you want to compete against this clutter and hold on to email...
by etodadmin | May 13, 2014 | Email Marketing
Nothing is more important to a successful email marketing campaign than a high open rate. After all, what good is crafting a powerful and personalised message you think your guests will really love, if it simply sits there, unopened once it drops into their...
by etodadmin | Apr 9, 2014 | Email Marketing
It’s less difficult, and less expensive, to generate a booking from an existing guest than it is to convert someone new, yet this simple fact often gets overlooked in the race to reach a wider audience online. Hotels can retain more guests and save money and...
by etodadmin | Mar 26, 2014 | Email Marketing
Sending out an email newsletter is a great way to stay in regular contact with your guests, alert them to new offers, increase engagement and drive booking rates, but if you’re not staying on top of the hard data, how can you be sure all your hard work is paying...
