by etodadmin | Dec 3, 2015 | Email Marketing
Email is an essential component of any hotel’s online marketing campaign, but crafting great email content takes time, effort and money. With a little bit of planning and creativity, however, driving results with your email output needn’t eat into your...
by etodadmin | Mar 17, 2015 | Email Marketing
Your email contact list has a pretty short shelf life. It degrades over time as your contacts decide to opt-out of email communication, forget their passwords, or simply abandon that old email account they only set up to fill in website forms. That’s why...
by etodadmin | Feb 17, 2015 | Email Marketing
A high bounce rate is bad news for any email marketing campaign. Not only does it mean a high percentage of your messaging is not reaching the people it’s meant to, it can also tarnish your sender reputation and damage the deliverability of future campaigns....
by etodadmin | Feb 3, 2015 | Email Marketing
Email marketing is one of the best ways to connect with your guests, drive traffic to your website and generate bookings. It also offers the best ROI of all the digital channels, making a creative, ongoing email campaign a necessity for any business that wants to...
by etodadmin | Jan 20, 2015 | Email Marketing
If you’re anything like us, you’ve probably grown pretty bored of all the promotional emails that ended up in your inbox over the recent Christmas break. It’s highly likely that some of your guests feel the same, which is why this is a great time to...
by etodadmin | Oct 29, 2014 | Email Marketing
It has happened to all of us. You’ve created the perfect email message for your guests. You’ve polished each sentence to address their needs and engage their interests. You’ve taken time to pick the most compelling subject line you can think of. You...
