by etodadmin | Oct 20, 2017 | Email Marketing
Email remains one of the most powerful ways to strengthen your relationship with your guests, promote targeted offers and drive bookings made through your hotel website. All businesses want a bigger email contact database, but as any savvy marketer will tell you,...
by etodadmin | Sep 8, 2017 | Email Marketing
Are you guilty of reaching out to your guests with bland, uninspiring emails? If so, you can bet they’re ending up straight in the “Junk” file along with the heaps of other generic and impersonal marketing messages they receive everyday. Guests crave...
by etodadmin | Jul 19, 2017 | Email Marketing
Thanks to the lighting pace of online marketing, new digital strategies come and go almost on a weekly basis. It’s perhaps surprising then, that one of the oldest channels in the marketer’s handbook has not only stood the test of time but actually steadily...
by etodadmin | Jun 14, 2017 | Email Marketing
Whatever new social platform your guests are adopting, email remains a powerful and reliable way to engage your audience from first contact right through to booking and (hopefully) return trip. Thanks to analytics data and your own knowledge of your guests, you have a...
by etodadmin | May 25, 2017 | Email Marketing
Most of us already receive more emails on a daily basis than we can comfortably handle – a fair chunk of which are marketing messages which are easier just to ignore, am I right? Does that mean that sending email campaigns to your guests is a waste of your...
by etodadmin | Apr 12, 2017 | Email Marketing
Since sending out any email – let alone an important bulk marketing mail out – is an irreversible process, you have just one shot to get it right. In today’s post, we’ll look at some of the most common mistakes which could be jeopardising your...
