by etodadmin | May 20, 2020 | Email Marketing
The coronavirus has negatively impacted the hotel industry in different ways, but one of the many online marketing methods that is proving to be more important than ever is email marketing. With travel restrictions in place for many countries, email marketing and...
by etodadmin | Nov 12, 2018 | Email Marketing
Are your email campaigns’ click-through-rates underwhelming? If so, it’s time for a rethink. Here are 7 simple but powerfully effective methods to improve your hotel’s email CTR, so you can boost levels of engagement and drive more guests back to...
by etodadmin | Sep 28, 2018 | Email Marketing
Email marketing remains one of the most effective, measurable and affordable forms of marketing. When it comes to maximising the reach of your campaigns, it’s simple: the bigger your email subscriber list, the more opportunities you have to engage guests and...
by etodadmin | Aug 13, 2018 | Email Marketing
You don’t need to hear it again: it’s easier (and cheaper) to retain a previous guest than it is to obtain a new one. And one of the most important components of retention marketing is email. In today’s blog we’ll look at how you can leverage...
by etodadmin | Feb 2, 2018 | Email Marketing
2017 was another important year for email marketing. Despite the rise of social media, email remains the preferred choice for brand contact for 72% of consumers, according to Litmus’ State of Email study. But email, just like every other kind of marketing, is...
by etodadmin | Dec 8, 2017 | Email Marketing
Out of all the tactics marketers will put into action to compete for their audience’s attention this holiday season, email marketing continues to be one of the most important. If you want to maximise bookings this Christmas, you need to plan out a strategic...
