by etodadmin | Feb 19, 2014 | Content Marketing
Just a few years ago, search engine optimization and blogging were two very separate spheres of marketing -all that link building and keyword research seemed a world away from the more creatively driven nature of the blogosphere. But following the launch...
by etodadmin | Nov 13, 2013 | Content Marketing
If you’ve ever daydreamt about sitting back and letting someone else do all your marketing for you, implementing a marketing automation system could be the answer. Well, almost. Marketing automation software doesn’t actually make the work of your...
by etodadmin | Nov 13, 2013 | Content Marketing
Google’s ‘Hummingbird’ switch up has made it more important than ever to continually create high quality content to get noticed in search results and drive traffic to your resort’s website. Great content is an extremely effective tool for...
by etodadmin | Sep 10, 2013 | Content Marketing
Over the last three years, Google has made several important changes to the way it indexes the search results page. Determined to serve up only the best, most useful results for every online query, the company has introduced a series of algorithm updates designed to...
by etodadmin | Jan 22, 2013 | Content Marketing
There’s no doubt about it, landing pages and lead capture forms are two of the most crucial lead generation tools at your disposal. Of course, there are a few things to bear in mind when it comes to creating and optimising your landing pages for the best...
by etodadmin | Oct 10, 2012 | Content Marketing
If you want to get more out of your hotel's blogging campaign, but don’t have the time to produce more content, you’ll be pleased to hear there are plenty of things you can do to take your hotel’s blog to the next level, without spending hours...
