by etodadmin | Jan 21, 2016 | Content Marketing
We could all use a little motivation at the beginning of the year, and especially, perhaps, when it comes to your hotel’s content marketing campaign. That’s because maybe above every other kind of online marketing tactic, content production could never be...
by etodadmin | Oct 23, 2015 | Content Marketing
In a bid to climb the search rankings and attract more customers to their websites, businesses are creating more content than ever before. But although publishing lots of new content to your resort’s website and social media pages is important, quantity alone...
by etodadmin | Apr 2, 2015 | Content Marketing
You know what’s even more important than creating great content to engage and inform your guests? Making sure they can actually find it! A successful content creation campaign is all about publishing high quality content regularly, and putting the extra work in...
by etodadmin | Mar 18, 2015 | Content Marketing
Content creation is one of the most effective ways you can connect to your guests on a deeper level, without eating too much into your marketing budget. A successful content marketing campaign will help you stay visible in search results, drawing guests that are...
by etodadmin | Feb 17, 2015 | Content Marketing
Content marketing is one of the most important ways to catch your guests’ attention and drive more bookings online. It’s also one of the most difficult skills to master. If you know you need to up your content game, but you’re not sure where to...
by etodadmin | Feb 10, 2015 | Content Marketing
In the past couple of years, Google has put a big emphasis on the link between “quality content” and ranking highly in the search results. But what exactly does quality content look like? Put together using Google’s guidelines and our own experience,...
