by etodadmin | Apr 5, 2017 | Content Marketing
It’s something we all know by now: if you want to get found by your guests, you’ve got to make it to page one of Google search results. But getting there isn’t easy. If you want to secure a spot on the first page of the SERPs, simply publishing great...
by etodadmin | Jan 27, 2017 | Content Marketing
If you’ve been using content marketing to promote your hotel online for a while, chances are you’ve already created a sizeable number of blog posts. But are they actually generating traffic? No matter how interesting, helpful and engaging your content, if...
by etodadmin | Nov 16, 2016 | Content Marketing
Content Marketing is a crucial tool for driving audience engagement, promoting your hotel and boosting your property’s position in the search engine results pages. There’s a huge amount of advice out there about how brands can deliver better content...
by etodadmin | Oct 5, 2016 | Content Marketing
Blogging is a great way to differentiate yourself from the competition, establish yourself as an authority in the eyes of Google, climb the search rankings and engage your guests. Unfortunately, it’s also really easy to get wrong. With millions of new pieces of...
by etodadmin | Sep 23, 2016 | Content Marketing
Do you know how long it takes the average reader to decide whether your hotel’s content is worth the effort? Roughly 15 seconds. But what exactly runs through your audience’s mind in this tiny timeframe? In a world overflowing with blog articles and social...
by etodadmin | Sep 20, 2016 | Content Marketing
Now that almost every brand under the sun has its own blog, businesses have to work harder than ever to ensure their content gets read and even more importantly, that it actually converts. Although competition for your guests’ attention online is fierce, there...
