by etodadmin | Apr 16, 2018 | Content Marketing
With the continuing dominance of the OTAs and an ever more competitive online travel market, climbing to a prominent position in the search rankings is more challenging than ever. It takes an ongoing, committed SEO strategy to secure and maintain a high ranking in the...
by etodadmin | Mar 9, 2018 | Content Marketing
It happens to anyone who produces content regularly. You spend time and effort crafting what you think is the perfect blog post, carefully optimised with the right keywords to rank highly in the SERPs. You post on social media to promote your blog and alert guests on...
by etodadmin | Dec 18, 2017 | Content Marketing
The online marketing industry is constantly evolving, and the cycle from “next big tactic” to waste of time moves pretty fast. If you’re using any of the content marketing strategies listed below, it’s time for a fresh approach. 1. Generic,...
by etodadmin | Jul 28, 2017 | Content Marketing
Have you taken a look at your old blog content recently? If you’ve been running the blog for several years, it’s probably overdue a bit of a clean up. Why bother? Because both Google and your guests strongly favour fresh, highly relevant content....
by etodadmin | Jun 23, 2017 | Content Marketing
Facebook provides an incredible platform to showcase your blog and drive traffic back to your website. In fact, promoting your blog posts on social is every bit as important as writing the posts themselves if you want to get your content discovered by the biggest...
by etodadmin | Jun 1, 2017 | Content Marketing
Engaging, SEO boosting, and powerfully promotional, blogging is a tool hotel marketers ignore at their own peril. But it’s one a lot of hoteliers are still in the dark about, or see as an optional ‘extra’ that they’ll get round to now and then...
