Blog
Recent Changes to Google Maps and How It Affects Your Business
In recent months, you may have noticed that Google Maps on your website has been made unusable with a message reading “This page cannot load Google Maps correctly.” If this has affected you, this is due to the mid-2018 introduction of Google’s new...
Hotel Website Design & Digital Marketing Solutions with eTourism
At eTourism, we’re committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you’re as keen as we are about getting customers to book direct, take a look at our list of...
Push Direct Bookings While Keeping Your Relationship with the OTAs
While the OTAs will pull in your hotel’s broader audience - yes, a worthwhile strategy if you want to maintain a busy occupancy - it’s still no reason to put your feet up and ignore the greater benefits of convincing customers to book direct. Maximising...
Increase Demand for Your Hotel with an Engaging Online Strategy
Social media is busier than ever and if you’re not using it to market your hotel, you’re missing out on a serious opportunity to build a close online relationship with customers that will boost your hotel’s popularity, inspire trust and see an...
How Responsive Website Design Gives Your Hotel an Edge
With recent studies showing that more than half of today’s global website traffic is carried out on portable devices, it’s more important than ever to make sure that your website offers the optimal customer experience across the board - not just on...
The SEO Trends Gaining Momentum In 2019
How’s your hotel’s SEO campaign shaping up in 2019? As we move into the third month of the year (already!) it’s time to recap the big search trends marketers are using to reach their audiences online and the new direction search is moving in. 1....
How To Use Your Hotel’s Marketing To Boost The Guest Experience
In a travel market that’s more competitive than ever, the way your hotel’s brand makes guests feel can mean the difference between winning repeat bookings or losing out to a competitor. Every key marketing touch point in the booking journey is a chance to...
3 Emerging Travel Trends For 2019
Where will travel take us in the coming 11 months? From the latest advances in digital payments to ongoing concerns about data security, here are 3 of the leading trends expected to make their mark on 2019. The Evolution Of Payment Cash payments are on the decline,...
4 Tips To Boost Guest Loyalty In 2019
Every independent hotel wants to boost its retention rates. Loyal, repeat guests play a crucial role in driving direct bookings, increasing revenue and generating free word of mouth marketing in the form of reviews and referrals. So how can you retain more guests in...