Blog
Facebook Hiding the Number of Likes – Like or Unlike?
Since the end of September, Facebook in Australia has seen a notable adjustment in which the number of likes, reaction emojis and video views is hidden from the public - only visible now by the original poster of the content. You may have noticed this already either...
Google Website Translator Is No Longer Available – What Next?
Early this year, Google officially stopped access to Website Translator - a valuable tool that allowed free content translation in a variety of languages. For businesses and professionals with a website pulling in a global audience, Google Website Translator was...
Make Partnership Marketing the Next Tactical Step for Your Hotel
After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you’ll be taking your...
Why Video Marketing Is Guaranteed to Boost Guest Bookings
There is a wealth of reasons why video content is on the rise in the world of online hotel marketing: it presents the most eye-catching representation of your hotel, it’s superior to photography when it comes to capturing customer attention and it delivers a...
Increase Direct Bookings with These Simple Hotel Marketing Tips
In addition to hunting for value, more holidaymakers are seeking personalised and individually catered experiences when taking the steps to book their next escape. OTAs can remove the intimacy now highly sought-after by accommodation shopping customers, and this is...
How Your Guests Can Help Drive More Hotel Bookings
Whether you know it or not, your guests themselves can help you to increase hotel bookings in more than a few exciting ways. When it comes to holiday planning, eyeing customers are paying more attention than ever to past guest experiences, and what they’re...
5 Photography Tips for Hoteliers to Help Sell Your Hotel
While written descriptions and compelling SEO content will deliver the details and lift your website up the search engine rankings, impressive hotel photography is the driving force that will make your visitors’ eyes pop before sending them to the booking page....
Start Focusing on Social Media Marketing to Give Your Brand a Boost
In the fast-developing world of digital marketing and mobile technology, have you asked yourself how much of your online content is reaching smartphone users? It’s crucial that your hotel’s website should be approached with responsive web design in mind,...
The Importance of Guest Feedback and Managing Your Online Reputation
It’s easy to fall behind when it comes to accumulating and keeping an eye on customer feedback, but hearing what guests have to say about your hotel can be the difference between losing customers and lifting your brand to new and improved heights. In finding out...