Blog
Is Your Hotel Ready for Christmas and NYE? Here’s a Checklist for 2020
Christmas and New Year’s Eve are right around the corner and it can be one of the busiest times of the year if you’re a hotelier looking to make the most out of the end-of-year peak period. It doesn’t have to be stressful, however - with a carefully...
Hotel Website Design – 7 Things a Hotel Website Must Deliver in 2020
A hotel website is crucial for keeping up with today’s competitive online market, but as a hotelier, are you aware of the standards your website needs to meet for it to effectively advertise your hotel and generate the best results? Cutting-edge website design...
Fast and Effective Ways for Hotels to Communicate with Their Guests
Hotels must communicate with their guests as much as possible, as this kind of engagement builds rapport, trust and loyalty - things that are important for making your brand a trusted name. Particularly, in fact, with unprecedented recent events like the COVID-19...
5 Key Elements in Creating a Strong Hotel Brand Identity
On the surface, your brand identity is how you carefully present your business and its overall purpose, but underneath, it’s how you make your customers feel - both initially and consistently. Laying the groundwork to create a strong hotel brand will build trust...
Target Driving Distance Travellers with These 3 Marketing Methods
With travel restrictions in place, borders opening and closing and travellers more cautious than ever about going for a holiday, it’s time for hotels to adapt! In fact, the current climate in the tourism industry presents an ideal opportunity for you to hone...
Boost Your Hotel’s Online Visibility with a Solid SEO Strategy
As restrictions ease and the general excitement of travelling again increases, making sure that your hotel and resort has a solid SEO strategy in place is more important than ever - especially if you’re looking to get an edge over your competitors as tourism...
Why Email Marketing and Database Management is More Important Than Ever
The coronavirus has negatively impacted the hotel industry in different ways, but one of the many online marketing methods that is proving to be more important than ever is email marketing. With travel restrictions in place for many countries, email marketing and...
Make the Most of Low Vacancy with a Hotel Reshoot
Low hotel vacancy doesn’t have to be a bad thing, as it offers the perfect opportunity to reorganise your rooms before getting a photographer in to capture the best features you’re trying to sell your guests. Updating your old room photos is guaranteed to...
Looking to the Future – What Hotels Can Expect After COVID-19
It’s impossible to say when the COVID-19 coronavirus will subside - and whether it will become a thing of the past altogether. China, however, is starting to see the beginnings of their recovery, as other countries follow suit by learning from one...