by etodadmin | Jun 7, 2017 | Social Media
In the past year or so, Facebook has been very busy revamping established features and rolling out some pretty exciting new ones. Have you been keeping up? Whether you have or you haven’t, you’re probably wondering how you can adapt your hotel’s...
by etodadmin | Jun 1, 2017 | Content Marketing
Engaging, SEO boosting, and powerfully promotional, blogging is a tool hotel marketers ignore at their own peril. But it’s one a lot of hoteliers are still in the dark about, or see as an optional ‘extra’ that they’ll get round to now and then...
by etodadmin | May 25, 2017 | Email Marketing
Most of us already receive more emails on a daily basis than we can comfortably handle – a fair chunk of which are marketing messages which are easier just to ignore, am I right? Does that mean that sending email campaigns to your guests is a waste of your...
by etodadmin | May 18, 2017 | Social Media
Social media has been discussed at length for around a decade now. But despite the hold Facebook, Snapchat and Instagram have over most of our social lives, there still exists some pretty big myths when it comes to using social media for business. Let’s take a...
by etodadmin | May 10, 2017 | Hotel Marketing
Representing the percentage of visitors who land on your website only to leave before checking out any other page, bounce rate is one of the few metrics you really don’t want to increase. A high bounce rate often indicates that a page offers a poor user...
