by etodadmin | Jul 19, 2017 | Email Marketing
Thanks to the lighting pace of online marketing, new digital strategies come and go almost on a weekly basis. It’s perhaps surprising then, that one of the oldest channels in the marketer’s handbook has not only stood the test of time but actually steadily...
by etodadmin | Jul 12, 2017 | Hotel Marketing
In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property’s website. Here are 5 ways to wrestle control away from the OTA’s and maximise...
by etodadmin | Jul 6, 2017 | Social Media
There are few digital marketers out there that would dispute that both search engine optimisation and social media are essential components of any effective online strategy. After all, SEO is the original tactic for helping the right audience find your hotel when...
by etodadmin | Jun 23, 2017 | Content Marketing
Facebook provides an incredible platform to showcase your blog and drive traffic back to your website. In fact, promoting your blog posts on social is every bit as important as writing the posts themselves if you want to get your content discovered by the biggest...
by etodadmin | Jun 14, 2017 | Email Marketing
Whatever new social platform your guests are adopting, email remains a powerful and reliable way to engage your audience from first contact right through to booking and (hopefully) return trip. Thanks to analytics data and your own knowledge of your guests, you have a...
