by etodadmin | Oct 9, 2017 | Search Engine Marketing
In the struggle to keep up with the constantly evolving digital marketing landscape, it’s all too easy to lose sight of basic SEO practices we should all be using to get discovered by the right audience online. Although every new algorithm update inevitably...
by etodadmin | Sep 27, 2017 | Industry News
Do you have an SSL certificate on your website? If not, it’s time to act fast. That’s because from the start of October 2017 onwards, Google Chrome released an update that will display a “Not Secure” warning on any web page, contact form or...
by etodadmin | Sep 15, 2017 | Social Media
It’s a no-brainer: social media is now an essential component of every hotel’s online marketing campaign. And because all your competitors and every other business under the sun are using the channel daily to build brand awareness and engage their...
by etodadmin | Sep 8, 2017 | Email Marketing
Are you guilty of reaching out to your guests with bland, uninspiring emails? If so, you can bet they’re ending up straight in the “Junk” file along with the heaps of other generic and impersonal marketing messages they receive everyday. Guests crave...
by etodadmin | Sep 1, 2017 | Social Media
Setting up a business profile for your hotel on social media is ridiculously quick and simple. Getting noticed by the right audience and expanding your reach until you’re consistently driving a steady stream of social traffic to your website is not always so...
