by etodadmin | Dec 18, 2017 | Content Marketing
The online marketing industry is constantly evolving, and the cycle from “next big tactic” to waste of time moves pretty fast. If you’re using any of the content marketing strategies listed below, it’s time for a fresh approach. 1. Generic,...
by etodadmin | Dec 8, 2017 | Email Marketing
Out of all the tactics marketers will put into action to compete for their audience’s attention this holiday season, email marketing continues to be one of the most important. If you want to maximise bookings this Christmas, you need to plan out a strategic...
by etodadmin | Dec 1, 2017 | Hotel Marketing
Black Friday and Cyber Monday have come and gone in a whirlwind of consumer excitement and spending. It’s now time to think slightly further down the road, adopt new tactics and target procrastinating guests still considering a last minute festive break....
by etodadmin | Nov 24, 2017 | Social Media
If you have an active blog on your hotel’s website – which you absolutely should if you want to maximise your brand’s reach and generate direct bookings – you’re probably wondering how to get your posts seen by more of your guests. One of...
by etodadmin | Nov 17, 2017 | Search Engine Marketing
As any online marketer will tell you, SEO is an increasingly complex art to master. Not only are there more than 200 different factors which make up Google’s algorithm, the search landscape is constantly shifting, and each shift brings with it a new set of best...
