by etodadmin | Mar 23, 2018 | Hotel Marketing
Few can dispute the importance of social proof in the travel industry. When planning their breaks, almost all online holiday planners are influenced by the opinions of other travellers when it comes to choosing where to travel and stay. While review sites like...
by etodadmin | Mar 15, 2018 | Hotel Marketing
At a time when older generations are tightening their purse strings, adventure-hungry millennials are spending more on travel than ever. Unsurprisingly, it’s OTAs that are seeing most of this increased spending, with data revealing that more than 50% of...
by etodadmin | Mar 9, 2018 | Content Marketing
It happens to anyone who produces content regularly. You spend time and effort crafting what you think is the perfect blog post, carefully optimised with the right keywords to rank highly in the SERPs. You post on social media to promote your blog and alert guests on...
by etodadmin | Mar 2, 2018 | Social Media
Ever feel like you’re reaching social media overload? You’re not alone. More and more people are reporting dissatisfaction with the impact social platforms have on their lives. They’re a great way to stay in the loop with family and friends sure, but...
by etodadmin | Feb 23, 2018 | Search Engine Marketing
It has been a debate in digital marketing for a while now: do social signals impact search ranking? While the jury is still out for many on the issue, Google’s Matt Cutts has said that a brand’s social presence is part of the overall mix of search ranking...
