by etodadmin | Aug 16, 2018 | Social Media
Social media is rapidly changing. Twitter is losing users, Instagram is trying out longer-form video content, and changes to the Facebook newsfeed have made it more difficult for brands to reach their audience organically on the platform. These changes inevitably mean...
by etodadmin | Aug 13, 2018 | Email Marketing
You don’t need to hear it again: it’s easier (and cheaper) to retain a previous guest than it is to obtain a new one. And one of the most important components of retention marketing is email. In today’s blog we’ll look at how you can leverage...
by etodadmin | Aug 6, 2018 | Hotel Marketing
No matter how much the rest of the digital marketing landscape evolves, Google’s domination over search remains constant. As of last month, the company accounted for a whopping 90.20% of all mobile searches and 72.21% of those made on desktop. Google’s...
by etodadmin | Jul 27, 2018 | Hotel Marketing
Online shoppers are notoriously impatient, in fact, even a delay as small as one second can cause a sharp decline in page views, conversions and consumer satisfaction rates. And since Google includes site speed among one of the many factors its uses to determine...
by etodadmin | Jul 20, 2018 | Content Marketing
Every marketer out there has heard about the importance of publishing “quality” content by now. But the definition of quality is open to definition and varies wildly by brand and audience type. For instance, for a while now digital marketers have extolled...
