Spoiler: It will cost you bookings, revenue, and visibility “Free” might sound appealing, but in the world of hotel...
The Most Expensive Free Website You Will Ever Accept
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etodadmin Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
Why Google’s Search Generative Experience (SGE) Signals a Major Shift in Hotel Marketing
The future of hotel marketing is already here and it is being shaped by artificial intelligence If you have searched...
Why Rebuilding the Swell Resort Website (After Just 2 Years) Is the Smartest Move We Could Make
It might sound surprising, but we’ve just started the complete redevelopment of the Swell Resort website — less than...
Swell Resort Increased Direct Revenue by 55 Percent. Here Is How.
Hotels Are Taking Back Bookings from the OTAs — One Step at a Time If you are still paying Online Travel Agent...
How The Beach Cabarita Climbed to the Top of Google and Stayed There
When The Beach Cabarita partnered with us through our Boost Direct program, their goal was simple: “We want to dominat…
Case Study: How Swell Resort Increased Online Revenue by 55.8% and Took Back Control from the OTAs
Swell Resort in Burleigh Heads was facing a common challenge in the short term accommodation industry: over reliance on …
How to Optimise Your Hotel or Resort Website for AI Tools Like ChatGPT and Google SGE
Why Optimising for AI Matters More Than Ever AI tools are quickly becoming the new way travellers discover...
How Boost Direct Helped The Beach Cabarita Dominate Local Google Search
🌊 Two Years In and Still Climbing When The Beach Cabarita joined our Boost Direct program, they had one goal: “We want...
Why Results-Driven Hotel Marketing Outperforms Fee-for-Service Models
What If You Only Paid for Results — Not Just Marketing Work? In the hotel world, results speak louder than reports....