by etodadmin | Oct 26, 2018 | Hotel Marketing
The evolution of the digital landscape is rapid and unstoppable. As a marketer you either adapt to emerging trends, technology and strategies or your brand gets lost in the noise. Now that 2018 is drawing to a close, it’s a good time to look ahead to the coming...
by etodadmin | Oct 19, 2018 | Search Engine Marketing
Incorporating videos into your marketing mix is no longer an afterthought – it’s a necessity. But as with every other form of content marketing, it’s not enough to simply create high quality videos, you’ve got to stick to a range of best...
by etodadmin | Oct 12, 2018 | Hotel Marketing
The ultimate aim of any hotel’s website is to wrestle traffic away from the OTA’s and drive direct bookings. Unfortunately, many properties are driving a steady stream of travellers to their websites only to fall at the final hurdle. If you’re seeing...
by etodadmin | Oct 9, 2018 | Content Marketing
What’s even more important than creating interesting, engaging blog content which promotes your hotel? Making sure it gets seen. Because without a content promotion strategy built into your blogging campaigns, even the best, most carefully crafted and...
