by etodadmin | Aug 24, 2018 | Search Engine Marketing
With the competition for organic traffic tougher than ever, what kind of risks are you willing to take to secure your hotel’s website a better position in the SERPs? For marketers, the temptation to disregard search engine guidelines and draw on black or gray...
by etodadmin | Aug 16, 2018 | Social Media
Social media is rapidly changing. Twitter is losing users, Instagram is trying out longer-form video content, and changes to the Facebook newsfeed have made it more difficult for brands to reach their audience organically on the platform. These changes inevitably mean...
by etodadmin | Aug 13, 2018 | Email Marketing
You don’t need to hear it again: it’s easier (and cheaper) to retain a previous guest than it is to obtain a new one. And one of the most important components of retention marketing is email. In today’s blog we’ll look at how you can leverage...
by etodadmin | Aug 6, 2018 | Hotel Marketing
No matter how much the rest of the digital marketing landscape evolves, Google’s domination over search remains constant. As of last month, the company accounted for a whopping 90.20% of all mobile searches and 72.21% of those made on desktop. Google’s...
