by etodadmin | Jun 10, 2016 | Hotel Marketing
The TripAdvisor Popularity Ranking ranks hotels and other businesses based on the number, quality and freshness of their reviews. The more ‘popular’ a hotel is based on these factors, the better its ranking position whenever travellers search for...
by etodadmin | Jun 8, 2016 | Hotel Marketing
The ultimate aim of every hotel’s online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn’t mean you should lie down and accept their...
by etodadmin | Jun 2, 2016 | Content Marketing
Running a blog can be time-consuming, but it remains one of the best ways to attract a steady stream of traffic to your website, win points with Google and strengthen your relationship with your audience. Most hotels start blogging with the best intentions and a list...
by etodadmin | Jun 1, 2016 | Hotel Marketing
As every hotelier concerned with their online reputation knows, there is no site more powerful- and potentially damaging- than TripAdvisor. Now more than 16 years old, the platform has become the number one source of firsthand hotel, resort and attraction reviews for...
