by etodadmin | May 31, 2016 | Social Media
Adding videos to your hotel’s social media mix is a great way to generate likes and shares, expand your reach and drive traffic back to your website. Creating this kind of content needn’t cost you thousands of dollars for high end production. In fact, some...
by etodadmin | May 27, 2016 | Search Engine Marketing
Driving a steady flow of relevant traffic to your hotel website is integral to the success of your entire digital marketing campaign. If you don’t have online travellers landing on your website, it’s impossible to convert them into bookings and loyal,...
by etodadmin | May 25, 2016 | Hotel Marketing
If you want to stand out from your competitors and ensure your marketing messages resonate with the right people at the right time, it’s essential to get personal. In today’s blog, we’ll look at how using your guests’ psychographic and...
by etodadmin | May 18, 2016 | Content Marketing
In the last few years, content marketing has become an increasingly important tactic for businesses trying to stay ahead in the competitive online world. Content creation and SEO go hand in hand, but unfortunately the two tactics are not always integrated well –...
by etodadmin | May 13, 2016 | Mobile
With 87% of Millennials admitting their phone never leaves their side day or night and 68% of smartphone users checking their phone within 15 minutes of waking up, ensuring your content can be engaged with from a small screen has become an essential component of...
