by etodadmin | Aug 12, 2014 | Industry News
At the end of July, Google introduced a major change to its local search algorithm, informally nicknamed ‘Pigeon.’ The update is designed to improve local search results by integrating them more closely with traditional search features and ranking signals....
by etodadmin | Aug 6, 2014 | Search Engine Marketing
Successful SEO is about much more than keyword rankings. If you want your resort’s website to survive algorithm changes, avoid Google penalties, and get noticed on a web saturated with content, here are 5 critical SEO mistakes you need to avoid. 1) Ignoring...
by etodadmin | Aug 5, 2014 | Search Engine Marketing
Who needs Google? Well, we all do. Ranking for important keywords is an undeniably powerful way to get your resort’s name in front of your guests and drive streams of relevant traffic back to your website ready to make a booking. But with Google constantly...