by etodadmin | May 19, 2014 | Social Media
With 29 million unique visitors on desktop every month, and 41 million on Smartphones, Google+ has doubled in size year over year. Despite these figures, it’s still a relatively small social network in terms of membership, not least when compared with...
by etodadmin | May 14, 2014 | Social Media
Even now that most of us have had a few years practice, keeping on top of Facebook marketing can be a challenge. Sometimes it helps to go back to basics and remind yourself of a few of the best practices that can be relied on to drive Likes, comments and shares on the...
by etodadmin | May 14, 2014 | Hotel Marketing
Engaging with your audience is all about knowing your audience. By using data drawn from Google Analytics, you can find out the key information you need to create strong guest personas for your social media audience, helping you formulate content that is more...
by etodadmin | May 13, 2014 | Email Marketing
Nothing is more important to a successful email marketing campaign than a high open rate. After all, what good is crafting a powerful and personalised message you think your guests will really love, if it simply sits there, unopened once it drops into their...
by etodadmin | May 7, 2014 | Content Marketing
Your page stats show that people are viewing your blogs, but why aren’t they clicking your calls to action? Why aren’t they commenting? Most importantly, why aren’t they booking? If your guests are failing to engage with your blogs, it’s time...
