by etodadmin | May 29, 2014 | Email Marketing
With most people receiving around 81 emails a day, the average inbox is a pretty crowded place. Sending out highly targeted, carefully crafted messages that offer real value to your guests is essential if you want to compete against this clutter and hold on to email...
by etodadmin | May 29, 2014 | Hotel Marketing
The power social media and blogs have to raise brand awareness is no longer disputed, but what about their power to inspire action? What is the value of all those impressions if your guests aren’t following through and making a booking? Working a compelling...
by etodadmin | May 27, 2014 | Hotel Marketing
Reviews have an immense impact on your online reputation and a knock-on effect on booking rates. According to recent research from TripAdvisor, as many as 93% of travellers around the world say their holiday decisions are impacted by the reviews they read online. With...
by etodadmin | May 21, 2014 | Search Engine Marketing
As we discussed in a recent blog, Google+ looks certain to grow and grow as Google seeks to incorporate the social platform into all its most popular products. Now that Google+ is still relatively ‘young’, it’s a good time to make sure you’ve...
by etodadmin | May 20, 2014 | Social Media
Some rules are made to be broken, and social media rules are no exception. That’s not to say you should let chaos reign on your account, but if you’re sticking to the following code of conduct too rigidly, you could actually be limiting your...
