by etodadmin | Apr 15, 2014 | Content Marketing
When marketers first wised up to the crucial link between content and better search rankings, everyone was trying to create as many new pages to fill their site and share on social media as they possibly could. Unsurprisingly, this lead to the publication of a lot of...
by etodadmin | Apr 9, 2014 | Email Marketing
It’s less difficult, and less expensive, to generate a booking from an existing guest than it is to convert someone new, yet this simple fact often gets overlooked in the race to reach a wider audience online. Hotels can retain more guests and save money and...
by etodadmin | Apr 9, 2014 | Hotel Marketing
Google’s accommodation search and comparison service Hotel Finder is slowly but surely gaining momentum in the US, and will create another valuable opportunity for you to promote your resort online when it gets rolled out fully over here in the near future....
by etodadmin | Apr 7, 2014 | Social Media
The world of social media is constantly evolving, and most of us are just trying to keep pace with a steady stream of fresh content to engage our fans. But although focusing on the message is vital to audience engagement rates, it’s also important to set aside...
by etodadmin | Apr 2, 2014 | Hotel Marketing
You know that positive guest reviews are essential to your property’s success, and as we covered in a recent post, the public is becoming increasingly savvy when it comes to spotting hotels’ false attempts to accumulate this all-important feedback online....
