by etodadmin | Mar 31, 2014 | Hotel Marketing
How much value do your guests place on the opinions of others online? Have they lost trust in review sites or do they still form a crucial component of the booking process? A new study from ITB Berlin and the Worms University of Applied Sciences has looked at the way...
by etodadmin | Mar 26, 2014 | Hotel Marketing
Towards the end of 2012, Google began rolling out its one-stop accommodation planning tool Hotel Finder into standard search results worldwide. Two years on, let’s take a closer look at how the service has evolved and its impact on the online travel sector so...
by etodadmin | Mar 26, 2014 | Search Engine Marketing
Almost every year, the same message can be heard resonating from marketing circles: SEO is officially “dead” or at least changed so fundamentally that it’s completely unrecognizable from what it once was. The truth is, search engine optimisation is...
by etodadmin | Mar 26, 2014 | Email Marketing
Sending out an email newsletter is a great way to stay in regular contact with your guests, alert them to new offers, increase engagement and drive booking rates, but if you’re not staying on top of the hard data, how can you be sure all your hard work is paying...
by etodadmin | Mar 19, 2014 | Content Marketing
However well you’ve done your guest persona research, it’s not always easy thinking up blog topic ideas that are highly relevant and exciting to your audience each week. Fortunately, within just a few simple steps, you can identify the kind of blog posts...
