by etodadmin | Feb 19, 2014 | Mobile
Recent research from ShareThis has confirmed a trend that will come as no surprise to most: when it comes to sharing content with friends and family on social media, more people are pushing aside their computers and reaching for their mobile phones instead. ...
by etodadmin | Feb 12, 2014 | Online Reservations
It’s happened to all of us. You land on a hotel website ready to purchase. But very quickly, you become confused. How do I navigate the site? Where can I go to see reviews? What steps do I take next to purchase? Poor usability doesn’t just confuse...
by etodadmin | Feb 12, 2014 | Industry News
Google’s innovative and controversial new product Google Glass will be made available to the public later this year. With the launch date imminent, it’s time to start thinking about how such technology will impact the way consumers search for and interact...
by etodadmin | Feb 5, 2014 | Search Engine Marketing
We all know that optimising your website’s content and design is a key component of any successful SEO strategy. But it’s also possible to dominate the search rankings with off-site content that you control or at least influence, while at the same time...
by etodadmin | Feb 5, 2014 | Social Media
How much does your social media community really like you? Facebook’s Insight platform for businesses can help you find out. The feature offers a range of data that can help you assess the likeability of your property’s brand so you can plan ways to...