by etodadmin | Feb 26, 2014 | Email Marketing
Although somewhat overshadowed by social media in the past few years, email marketing is still a fantastic way to engage your guests and drive bookings – just as long as you’re doing it right. The key is to ensure you’re sending out professional,...
by etodadmin | Feb 26, 2014 | Hotel Marketing
Your website is your vehicle to showcase your property. It’s likely to form your guests’ first impression of your business and has the power to drive more bookings than any other component of your online campaign. But if you’re not giving your site...
by etodadmin | Feb 26, 2014 | Social Media
You probably know by now that an effective, well maintained social media presence can boost your property’s SEO efforts, but chances are you may not have thought about things from the other angle. In other words, have you stopped to think how you can also use...
by etodadmin | Feb 19, 2014 | Content Marketing
Just a few years ago, search engine optimization and blogging were two very separate spheres of marketing -all that link building and keyword research seemed a world away from the more creatively driven nature of the blogosphere. But following the launch...
by etodadmin | Feb 19, 2014 | Search Engine Marketing
With the world of Search constantly changing, and countless new tactics popping up in the marketer’s SEO rulebook every month, how do you choose where to prioritise your efforts for maximum results? Now that we’re two months into the New Year,...
