by etodadmin | Dec 18, 2013 | Search Engine Marketing
SEO has changed radically in the last few years, but many businesses are still inadvertently limiting their ranking potential by relying on ineffective, outdated techniques that at best do nothing, and at worst, are actively penalised by Google. Here are 5 of the most...
by etodadmin | Dec 18, 2013 | Industry News
Back in September, Google unveiled Hummingbird, an algorithm adjustment which overhauled the way search results are ranked and sent waves across the marketing world. Around 90% of search inquiries are affected by the change, which moved the focus away from keywords...
by etodadmin | Dec 17, 2013 | Social Media
The most successful businesses on Twitter do much more than simply spam their followers about how great they are. They use the platform to listen to their customers, check up on the competition and engage in helpful and meaningful conversations that demonstrate their...
by etodadmin | Dec 11, 2013 | Hotel Marketing
When your guests are scouring the web for the perfect property for their next holiday, great hotel photography catches their eye and gets them daydreaming about their break. But what visuals are most likely to get travel shoppers pulling out their credit cards ready...
by etodadmin | Dec 11, 2013 | Search Engine Marketing
Your resort’s website is the best tool at your disposal for driving online bookings, and as you know, SEO plays a crucial role in making sure as many of your guests as possible actually land on it. Good SEO isn’t just about driving high volumes of traffic...
