by etodadmin | Oct 30, 2013 | Search Engine Marketing
Your guests have a constantly expanding library of opinions about your property right at their fingertips in the form of TripAdvisor, Google’s Hotel Finder, Yelp and a host of other review sites. As we discussed in a recent blog post, it’s virtually...
by etodadmin | Oct 28, 2013 | Hotel Marketing
Thanks to TripAdvisor’s Travel Affiliate Program, content from the world’s number one travel site now gets in front of more than 300 million people worldwide, making guest reviews of your resort more readily available than ever. This easy access to a...
by etodadmin | Oct 24, 2013 | Social Media
YouTube has stepped up their analytics reporting over the last few months and now offers a more useful range of reports to help you assess your channel’s performance. The insights contained in these reports can be used to hone your video marketing strategy and...
by etodadmin | Oct 24, 2013 | Social Media
Social media remains the most effective way to connect with droves of potential guests around the world while strengthening engagement with repeat guests and showing off the more human side of your resort. If you feel that your current campaign isn’t working for...
by etodadmin | Oct 22, 2013 | Hotel Marketing
Last month, Google created waves in the marketing world with “Hummingbird,” its most significant algorithm change for over a decade. With the new algorithm, Google has shifted the focus away from a search system based almost entirely on keyword matching to...
