by etodadmin | Aug 20, 2013 | Hotel Marketing
The public’s trust takes years to win, but in the age of TripAdvisor, a single bad review can shatter even the most glowing reputation in an instant. Where the review comes from is irrelevant. It might represent the genuine gripes of a dissatisfied guest,...
by etodadmin | Aug 19, 2013 | Search Engine Marketing
Ever since Facebook and Twitter became an integral component of every company’s online marketing campaign, debate has raged about how far social media will overtake traditional SEO when it comes to ranking highly in search. Most marketers agree that...
by etodadmin | Aug 15, 2013 | Social Media
Social media has transformed the face of customer service for good. Disgruntled consumers now have more options than ever when it comes to letting you -and everyone else – know their gripes with your service. The increasing demand for real-time responses to...
