by etodadmin | Jan 30, 2013 | Hotel Marketing
Guest reviews are a hugely valuable way to improve your booking rate, with research showing that 61% of internet users seek out reviews before parting with their cash online, while as many as 63% say they are more likely to buy from a website that features...
by etodadmin | Jan 25, 2013 | Social Media
Facebook Graph Search, as we covered in a recent blog, is the latest development in social search. Unlike a traditional search engine such as Google, which traverses vast search archives to find relevant information on topics, Graph Search allows Facebook users to...
by etodadmin | Jan 24, 2013 | Social Media
Facebook has recently unveiled Facebook Graph Search, a new feature which demonstrates that the social network is finally getting serious about search. Facebook Graph Search uses “Likes” and other data to provide personally relevant search results for...
by etodadmin | Jan 23, 2013 | Tech
There’s no doubt about it, style is almost as important as substance when it comes to the success of your online marketing campaign. However, the cost of design software, as well as the time it takes to actually work out how to use it, can make it all too...
by etodadmin | Jan 22, 2013 | Content Marketing
There’s no doubt about it, landing pages and lead capture forms are two of the most crucial lead generation tools at your disposal. Of course, there are a few things to bear in mind when it comes to creating and optimising your landing pages for the best...