by etodadmin | Sep 27, 2012 | Email Marketing
We’ve already discussed the importance of using email list segmentation to categorise your contact database and create tailored email marketing campaigns that target specific guest groups. You might choose to segment your leads based on demographic information...
by etodadmin | Sep 25, 2012 | Content Marketing
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website’s search ranking, create links, share content and open up the...
by etodadmin | Sep 18, 2012 | Content Marketing
As you have probably heard by now, “to attract links you need great content.” But defining what it is exactly that makes great content is not always so easy. Bad content, however, typically follows the same patterns, making it easy to spot and...
by etodadmin | Sep 18, 2012 | Industry News
Nearly a year after its acquisition of restaurant review and ratings service Zagat Survey, Google has announced it is buying travel guidebook brand Frommer's. The deal will see Frommer’s 55 year old database of hotels and international attractions merged...
by etodadmin | Sep 10, 2012 | Content Marketing
Including an image with your blog post is one of the best ways to catch the reader’s eye, stir their interest and make them start reading. If you are holding back from brightening up your hotel’s blog for fear of cost or copyright issues,...
