by etodadmin | Jun 25, 2012 | Hotel Marketing
You’re probably aware by now that blogging is absolutely essential to the success of your online marketing campaign. Without regular fresh content, Google will no longer crawl your site, your search engine ranking will plummet, your social media community will...
by etodadmin | Jun 21, 2012 | eTourism Online
Have you heard of the term ‘Last Room Availability’? How does that benefit me? Well the simple answer is more online bookings. To achieve this you should have your property management system connected to your channel manager. The concept is that if you...
by etodadmin | Jun 21, 2012 | Tutorials
Email marketing campaigns are an effective and affordable way to attract return visitors to your resort’s website. Campaign tags help you to analyze the success of each email you send so you can stay on top of your campaign and maximise your return on...
by etodadmin | Jun 15, 2012 | Hotel Marketing
Social media may have stolen the limelight in recent years, but email marketing is going nowhere. Although most marketers recognise the ongoing importance of email, certain email best practices, such as Segmentation, have been slow to catch on. Segmenting your...
by etodadmin | Jun 15, 2012 | Hotel Marketing
Landing pages have become an essential component of every business’s online marketing strategy, and your resort is no exception.As you probably already know, a landing page is a deceptively simple single page designed to drive visitors to complete a call of...
