by etodadmin | May 15, 2012 | Social Media
Facebook has made it ok for brands to chat to their online fans as if they were old friends, but new research from the social media site itself has suggested that this conversational strategy falls short when it comes to true customer engagement. In a...
by etodadmin | May 14, 2012 | Mobile
Writing recently in Google’s AdSense blog, app expert Tuyen Nguyen weighed up the pros and cons of mobile sites and apps. Although many view apps as the natural step-up from mobile sites, there are some questions to consider when selecting the best platform for...
by etodadmin | May 11, 2012 | Mobile
The arrival of mobile technology has changed the travel industry forever, allowing consumers to select flights, book tickets and even check-in just by tapping a few buttons on their Smart-phones. My Destination has illustrated this transformation with a new, easy...