Facebook to Resorts: The Rules of Engagement

Facebook to Resorts: The Rules of Engagement

 Facebook has made it ok for brands to chat to their online fans as if they were old friends, but new research from the social media site itself has suggested that this conversational strategy falls short when it comes to true customer engagement. In a...
How Mobile Technology Has Transformed Travel

How Mobile Technology Has Transformed Travel

The arrival of mobile technology has changed the travel industry forever, allowing consumers to select flights, book tickets and even check-in just by tapping a few buttons on their Smart-phones. My Destination has illustrated this transformation with a new, easy...