by etodadmin | Mar 8, 2012 | Social Media
Most Resorts understand that data collection is important to the success of their Internet marketing campaign, but getting to grips with the information you collect and using it in a timely and productive manner is not always straight forward. At a recent...
by etodadmin | Mar 7, 2012 | Social Media
The ‘Like’ has long been the standard measure of success in social media marketing, but a recent Compete study has urged travel companies to adopt a broader approach to determine the true value of their Facebook campaign. The study argues that...
by etodadmin | Mar 7, 2012 | Search Engine Marketing
Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up.A general reliance on an old and outdated SEO process may be causing hotel brands to overlook several crucial strategies which are fundamental not just to the success...
by etodadmin | Mar 7, 2012 | eTourism Online
Of course, we would love if our guests never changed their minds, but the reality is they do! So how do we handle the amendments and cancellations in eTourism Online when this happens?First and foremost we need to know about it! This is particularly important if we...
by etodadmin | Mar 6, 2012 | Industry News
Only Months after the launch of TripAdvisor’s new hotel ratings system it has been pulled. The reason we believe is due to negative feedback from the hospitality industry with TripAdvisor admitting it has “some work to do”. The system...
