by etodadmin | Mar 26, 2012 | eTourism Online
Your Terms and Conditions are a major part of the booking process, however more often than not; they aren’t given the time and attention needed to be useful. They are one of the key factors when handling a situation such as a cancellation, a change of mind or...
by etodadmin | Mar 16, 2012 | Hotel Marketing
The resort booking distribution process seems to get more complicated every day, and with so many platforms to keep an eye on, it’s more important than ever to understand which elements of your marketing campaign are working for you, and which...
by etodadmin | Mar 15, 2012 | Social Media
The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher Heine at ClickZ recently discussed, there are both pros and cons to the new system. Tesco Fresh & Easy have been piloting the new...
by etodadmin | Mar 14, 2012 | Hotel Marketing
TripAdvisor is one of the worlds largest independent guest review websites offering trusted advice from real travellers. Operating in 30 countries worldwide, TripAdvisor publicly displays over 60 million reviews and opinions on accommodation and more around the...
by etodadmin | Mar 9, 2012 | Social Media
Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level. The introduction of Facebook Premium looks set to give yet another boost to the social network’s...
