by etodadmin | Feb 10, 2012 | Hotel Marketing
With TripAdvisor becoming less dominant/ reliable, brands are beginning to regain some lost influence and the correct management of both mobile and mapping technology will be key to increasing any brand’s online reputation, says James Harrower, search marketing...
by etodadmin | Feb 10, 2012 | Mobile
Marketing experts have found that consumers using tablets are more likely to buy online than smartphone users. Research presented by a focus group at the Mobile Insider Summit revealed that while smartphones were responsible for most mobile traffic during the...
by etodadmin | Feb 9, 2012 | Social Media
A recent survey of online travellers has revealed that when it comes to using social networks as a marketing tool, travel companies are getting left behind. The PhoCusWright report found that while the overwhelming majority of consumers questioned used social...
by etodadmin | Feb 6, 2012 | Search Engine Marketing
TripAdvisor have announced the launch of an analytics tool to help hotels stay on top of their internet marketing game. The new Management Dashboard service provides a detailed breakdown of individual property’s performance and reputation on TripAdvisor,...
by etodadmin | Feb 1, 2012 | Mobile
If you want to reach mobile consumers who’ll actually buy travel online, should your company put resources into iOS apps or is Android the better way to go?Actually you need both, but consider the experiences of travel metasearch site Kayak.Kayak has attracted...
