by etodadmin | Nov 4, 2010 | Search Engine Marketing
Google Places, formerly known as Google Maps or Google Local is Google’s new way of giving more localised results.After claiming your Google Places listing, your resort is now more likely to show up on Google search results. For example, they’re...
by etodadmin | Nov 4, 2010 | Social Media
Social media has proven to be a great tool for resorts to reach out to a wider audience online. But not surprisingly, this marketing tool also has its way of extending its reach offline.As most customer service still happens the moment a guest checks in, resorts...
by etodadmin | Nov 3, 2010 | Social Media
After Promoted Accounts last month, Twitter will now be expanding its ad platform to the individual streams of its users with Promoted Tweets.Starting today, the new ads will be targeted based primarily on keywords and will only be shown to users if it is relevant to...
by etodadmin | Nov 3, 2010 | eTourism Online
In the time of Twitter, Facebook and Web 2.0, most people see publishing a newsletter as an old-fashioned, inefficient way to communicate with their desired audience. But the more savvy resort marketers realise that the benefits of a well-written, attractive...
